Summertime! People plan their vacations, look for some fun new places to travel and generally relax and take things easy. Maybe this is true for lots, but not ecommerce business owners, who are stressed because of possible summer sales slowdown.
It is true that this time of the year people get less focused on buying things, but that doesn’t have to be your case! When others are sleepy, you need to wake up. It can be an opportunity to try the things you haven’t done yet.
So here are some tips and tricks to keep your buyers traffic high and make sales go away from summer decline.
Update Your Store Catalog
A list of store owners’ to-do tasks seems to never end. One of the main points of this checklist is refreshing your content and this is the first thing you should take care of this summer. The great idea is to include seasonal items that are in demand.
If you sell not season-targeted products, think about your existing inventory. Define best-selling items and check the quantity you have got in stock. The good idea is to make connection with supplier and make scheduled updates to avoid manual inventory updates and overstocking.
Give Customers Hot-Hot Pricing
It’s hot outside so make your pricing just as hot inside your store. To help entice people to get in your store during those off-peak times you can offer your items for special discounted prices. Probably not for the whole store, just certain items that you would like to be bought in the first place.
Reconsider your store pricing scheme and make price reductions for limited period of time to bring traffic to your shop during this relatively slow period.
Reach Out to Old Contacts
Bringing new customer to your store is good, but during summer sales slowdown the number of newcomers might be far from satisfactory. Thus, this is the perfect time to communicate with your existing clients who have already made a purchase at your store. These clients have trusted you money once, so they might want to do this again, placing another purchase.
This summer you’ve got lots of time on your hands, and networking is one of the more difficult things to do when you’re busy. You can analyze your customer&order base and create Latency Matrix report on the basis of which you will exactly know how to plan your further marketing campaign. It will help you define when and what to offer your clients, turning one-time buyers into loyal purchasers.
Explore Options of Sales Channel
The more places your items are listed to, the higher are the chances that clients will come across them and place the order. So try to get where your customers usually go for shopping and expand your reach! Explore other sales channels – like eBay or Amazon – to increase the chance that a customer finds you quicker. This can boost your traffic and make your sales skyrocket through the summer.
Receive Sales Everywhere You Are
Just because people spend less time at this computers, it does not mean that they are out of reach at all. They may take smartphones and tablets when they are travelling or simply chilling out. The same concerns you as store owner. You can go on vacation, but this does not mean that your store has to take days-off too. You can continue monitoring sales, clients and other statistics on your shop directly from your mobile device.
Summer slowdown is either a chance to ‘go home early’, or an opportunity to explore new possibilities for your business that you usually don’t have time to do. If you choose the second variant, we want to help you jump into it and be ready to get the most out of this season.
Choose eMagicOne’s software to beat summer sales slump!
How do you cope with the seasonal sales slowdown in your ecommerce business? Let us know how you're handling it using comments section below.